Veatch House

The above is the main logo for Veatch House companies. Companies? Yes, companies. I don’t have time to explain it now, but I’m tired of being a niche human being. Everyone says, “Find your niche,” and I’ve never been that kind of person. My interests are varied, my skills are varied, so why limit myself artificially?

I’ve spent 30 years solving the problems of very smart people. I’ve helped out writers and illustrators, accountants and administrators, photographers/videographers, librarians and archivists, marketers, graphic designers, advertisers, and just about anyone else you can come across in 13 years in publishing. I’ve assisted educators, researchers, lecturers, students, scientists, staff, and just about anyone you can come across in 13 years of working in higher education.

I’ve learned a lot. I know a lot.

You can’t find solutions for people without understanding what they want to accomplish, how they want to do it, and what difficulties they are facing getting to their goals. You can’t help the kind of people I’ve helped without learning.

I’m not a photographer, but I’d put some of my photos up against people who claim to be. I’m not a videographer, but I can edit video. I’m not a graphic designer, but I like to think I can recognize bad design. After over a decade of solving problems in publishing, I like to think I know a thing or two. Often, the difference between myself and someone who does it for a living is time. I get there. It just takes me a really long time.

I’m not suggesting I learned everything through osmosis. Often, in publishing, I took the same training as the people doing the actual work. It’s a lot easier to support software and people if you know them both.

I also happen to like this stuff and not to be able to afford photographers, videographers, designers, illustrators, and marketers. It’s just myself (with the help of my partner Erin) to do everything I do. I sometimes hire out for freelance illustration (and once a video intro) and voice over work, but for the most part, if you see it, I made it. If you’re reading it, I wrote it.

Anyway, I made the above logo. I probably put 40 hours total into it. I could have hired someone on Fiverr, talked one of the many graphic designers I know into doing it, or used AI.

Oh, about AI. At some point I’ll write up my opinion on using AI for things like the above. At some point I’ll write up my ethics for AI. Let me just say that after 30 years in technology I’m not about to stop getting excited about something just because it threatens everything I do.